Process
Understand ~ Product Definition
market
brand
customer
positioning
trends
Conceptualize ~ Product Imagining
brainstorming
mood / storyboarding
sketching
maquettes / quick prototyping
Evaluate ~ Product Feasibility
Economically viable? Technologically doable? Desireable?
CAD modelling and evaluation
2D and 3D renderings
ergonomics
quick and rapid prototyping
test / refine / test
Detail ~ Product Realization
CAD models
rapid prototyping
materials / process specification
colour / finish specification
manufacture committment
engineering
documentation
Implement ~ Product Manufacture & Launch
marketing
distribution
customer service
follow-up



